Social Media Consulting Services

People Trust People They Know

How we have traditionally marketed has been replaced by something much more powerful. Sites like Facebook, Instagram, and Twitter allow everyday people to interact with, influence, and impact potentially millions of others. If people tend to trust people they know, why not let them get to know you? We can help.

We have observed that companies are willing to effectively implement social media throughout their organization; however, they tend to lack the ability to do so. Tubarks Consulting believes the answer to this problem is two-fold: Many companies lack the experience to effectively social media tools and platforms, and they do not have a strategy and structure in place to take advantage of the power of these tools.

Social Media Strategy Consulting

Most clients begin working with Tubarks Consulting on a one-on-one social media strategy consulting basis. It is important for us to understand your unique needs. There is no one-size-fits-all approach for social media, and thus, the objective of social media strategy consulting is to, in essence, understand how to map and integrate social media strategy with your own existing corporate objectives. Marketing and business development are common objectives for engaging with Tubarks Consulting and creating a social media strategy.

“Stan is a social media guru who helped us tremendously in our publishing business. His voracious desire to learn coupled with his ability to teach helped us learn new tools and grasp concepts that should help us well into the future. I would recommend him to anyone looking to take their online business to the next level.” ~ Loren MayShark, Owner of Red Scorpion Press

We recommend beginning a strategy session with a social media audit. Tubarks Consulting services are focused on putting your company in a better position to tap into the two-way conversation naturally happening between you and your customers. Our audit is designed to show you where people are talking about you, the areas where you can best get involved, and the tactics you should use to help increase brand awareness. Through our social media audit, competitive analysis, and custom-built interactive strategies, we’ll teach you how to take advantage of the social web and how to successfully drive visitors to your site.

Social Media Coaching

The functionality of social media websites and the way we use them obviously changes over time. After Tubarks Consulting creates a social media strategy for your business, it is important to maintain the strategy as well as fine-tune what is and isn’t working. Let Tubarks Consulting help you stay on the cutting-edge of social media through periodic coaching. The coaching program is charged by the hour, and thus is suitable for smaller business who might not have the budget to afford a complete social media strategy consulting package yet still would like to get help from experts.

Social Media Services

Here are services we are able to work with you on:

Social media marketing strategy: Do you have a social media or interactive marketing budget but aren’t sure where to start? We can assess your needs, outline opportunities, and prescribe specific actions for long-term social media success.

Implementation guidelines: Do you already know what you want to do with social media but need help navigating a complex and seemingly subjective landscape? We’ll work with you to ensure brand integrity, compliance with the different mediums, and best practices for future development and communication.

Software recommendations: There are thousands of social media tools. Finding tools to track performance, opportunities, management, and more can be daunting. We can help narrow your choices based on budget, resources, and environments.

Social media audit: This audit analyzes in depth your site’s presence across the various social networks and offers a strategy for ways to improve it. Not every site should have a place on Digg or Instagram, so we cater our suggestions to realistic options, including niche opportunities and relevant mainstream tactics.

Competitive analysis: Is your competition doing an incredible job with videos, blogs, linkbait, widgets or community building? We’ll identify their tactics, potential service providers and action alerts that you can start implementing to shake their hold on your industry.

Social profile creation: We will identify the social networks where you should be participating and where people are talking about you. We’ll also help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation.

Widget strategy development: We examine your website and analyze whether or not you would benefit from an interactive widget campaign. This includes identifying what type of widget may work for your site, its probability for success, and what your competitors are (or are not) doing and how you can beat them.

Blog design, setup and/or optimization: A blog that is not set up correctly won’t attract readers or yield the search engine benefits you need. We’ll work with you to find the best blogging platform for your needs, help you optimize your blog for success from the very beginning, and show you how to tweak it to make it more accessible to both users and the search engines.

Blog strategy development: We can work with you to create a blog strategy that carves a space for your corporate or personal brand in the greater blog community. This may include crafting ideas for blog posts, showing you how to comment on other blogs to build awareness, and much more.

Community building strategy development: We’ll outline which communities are worth monitoring, what the competition is doing and how you can naturally enter these communities and form relationships. This strategy document will also show you how to identify the important conversations in your industry and when, how and whom to reach out to.

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