Book Review: Linked to Influence

LinkedIn is a powerful tool that can help you develop robust networks for your business. During a Social Media Marketing World presentation, Stephanie Sammons spoke about LinkedIn. It was during this presentation, I learned about her book Linked to Influence: 7 Powerful Rules for Becoming a Top Influencer in Your Market and Attracting Your Ideal Clients on LinkedIn*. I had to get a copy. I am always looking for new ideas or better ways to build my LinkedIn connections and use LinkedIn to communicate with my network. This book did not disappoint. Continue reading

Why I made the switch to Meet Edgar and what it can do for your business

If you are a small business owner and are wondering how to keep all the balls in the air, this may be a tool for you. I am a small business owner. Like many of you, I have a one person shop. I am trying to do all the normal things to run my business as well as develop a social media presence. I need an extra set of hands, but I don’t have the client base to hire someone new, not even a virtual assistant. So, I’ve been looking around for products to help me keep an active social media presence. Until recently I used two programs: Post Planner and Social Jukebox. They are both great programs, but they were doing different kinds of things. I needed something that would combine operations as well as save me money. The program I found is Meet Edgar. Continue reading

Is it Time for Your Next Social Media Check Up?

When is the last time that you had a social media check up for your business? How do you know that your efforts on social media are working to your advantage? Are you spending more money than you need to? A social media check up will help you figure out these type of things.

Twice a year, you visit your dentist. Why do you do that? Each year, you see your doctor to get a check up. You may also have someone come in every couple years to check on your heater to make sure it’s working. You take your car in to get it inspected or a tune up. You even take your pets to the vet for check ups. We do checkups so we can prevent bigger problems from occurring.

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