UTM Links: How do you know your ad campaign is effective?

When you put together an ad campaign, how do you know which elements are working for you? For example, if you are having a summer sale and you point customers back to your website, how do you know which ad campaign pieces are working for you? How do you know if your newspaper ad is working compared to your Facebook ad? If you are only linking back to your website with a plain URL, it will be hard to tell. You will be able to see a spike in traffic in your Google Analytics, but you will not be able to see if it is from a poster, postcard, or billboard. But there is a way. It is called a UTM link. Continue reading

Does your ideal customer know, like, and trust you?

Over the past couple of days, I have been having discussions with local business owners about their use of social media to increase awareness. We also discussed the concept of know, like, and trust, which is at the heart of any marketing plan. “Know, like, and trust” was repeated over and over while I was at the Social Media Marketing World conference. It places a central role in what I am trying to accomplish as well as what I am helping you do. It is certainly something you should keep in mind as you move your business forward.

“All things being equal people will do business with, and refer business to, those people they know, like, and trust.” ~ The Go-Giver by Bob Burg

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Schedule Pins on Pinterest with Tailwind

If you are using Pinterest for your business and have difficulty maintaining a schedule for pinning, then Tailwind* is the tool for you. I use Pinterest to support my business. I was finding myself flooding Pinterest during the times when I could pin. But I would not pin for the rest of the week because I did not have time. This is not optimal for Pinterest. You want to schedule pins on Pinterest throughout the week. You should pin 5 to 30 times a day. I was not able to do this until I started using Tailwind.

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Book Review – Content Chemistry: The Illustrated Handbook for Content Marketing

One of the books that I picked up at Social Media Marketing World Conference 2017 was Content Chemistry: The Illustrated Handbook for Content Marketing written by Andy Crestodina. I picked up this book because I had seen Crestodina speak at Social Media Marketing World and I was very impressed with the information that he shared. I wanted to learn more about Google Analytics and ways to better engage with content marketing.

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